adhocrates X aygo

  • Project:
    adhocrates X aygo
  • Client:
    Toyota Austria
  • Briefing:
    doodle elements for a car design
  • Project URL:

A collaborative project between me, Kathi Macheiner, Richard Wimmer and Michael Hacker for Toyota, they briefed us to design a brand new Aygo for the relaunch of the car. So each of us created a load of elements to be mixed and matched and positioned all over the car. I tried to come up with doodles connected to the brand and the basic idea behind the car (J-pop, Astroboy).

The car was released at Marx Halle and went on tour including locations like the MQ Vienna!

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