Polarity 2010/11

  • Project:
    Snowboard Line 2010/11
  • Client:
    Atomic Snowboarding

The Polarity is the high end women’s snowboard in Atomic’s range, so we always try to design it in a nice way, but try to keep it clean and simple. So developing a fitting typeface, working with nice colors and using the board technology is always the first thing.

The board has a screenprinted and diecut base, as well as a screenprinted top. We tried to mimic a leather look for the top, and managed to do this with glossy spot print.

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