Atomic Snowboards PIQ

  • Project:
    Snowboard Line 2011/12
  • Client:
    Atomic Snowboarding

The PIQ is a rental snowboard, built to last with a different material for topsheet and base as these boards see a lot of different riders per season. This limits graphics, yet needs a cool design to attract people.

Rental boards are tricky, as materials are different but people renting them still want cool graphics. I tried to apply a system that works with a concept for positioning elements, yet looks either like a men’s or women’s board.

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